Last week, I covered a few of the ways publishers are using animations to add value, not just aesthetics or flash. Sometimes, however, a publisher really "gets it" and uses animation for both additional content and attractive design.
A shining example of this is AAA Traveler, a digital magazine dedicated to helping connect travelers with the best vacation for them. This magazine is all about the reader: every potential destination was accompanied by additional information the visitor would need to know. Tucked behind an "i", magnifying glass, play button, camera, envelope, or several other icons is additional content to help readers either find inspiration or make the best decision for their vacation.
The benefit to the reader is what helps set AAA publications apart as a valuable resource, a status most publishers covet.
The design incorporates the additional content while keeping the travel magazine feel vacationers are used to. All of the forms, videos, pop-ups and additional pieces of content are designed to fit within a designated space within the layout, rather than dropped anywhere on the page. For example, check out the additional tour information on page 19 or the tips on page 32.
Final bonus: flip to page 31. If you answer a question correctly, you could win a pass to all U.S. National Parks. Just submit the form (a functional animation) behind the question mark icon.
April 4th, 2012 by Joy Beachy