So, if I came to you and said, "Quick! Tell me the worst thing about magazines on the iPad!" there’s a pretty good chance you’d say, "Page size and download speed." Nxtbook is better than most, in this regard, but still, it’s not an invalid complaint.
And now, you and I have to deal with the fact that the new retina display on the iPad3, which essentially shoves more pixels on the screen, has the potential to increase page size by 2MB. Now, keep in mind, that figure is an estimate and, as mentioned, we do a better job of compression than the other guys, but the point remains – downloading brighter pictures means downloading larger files.
As this article points out, there are 3 logical moves here.
1) Do nothing; 2) Start building dynamic layout and text rendering engines; or 3) Begin basing their platforms on Web technologies.
We’ve never been good at doing nothing at Nxtbook, so that’s out. And you can also expect that our developers will continue to find ways to compress files, too. But as far as #2 and #3 go, let’s just say this: Stay tuned.
March 14th, 2012 by Marcus Grimm