One of the highlights for me at PubExpo is always getting to interact with Peter Houston, who works with Nxtbook customer, Advanstar. He’s a guy who simply gets it… and you’d do well to read his blog or follow him on Twitter.
Peter spoke at length about using social media, according to your audience. He’s a smart guy to know that Pinterest is hot, but his audience isn’t there, so he’s focused on LinkedIn. You should do the same… know where the hot clubs are, but know where to find your people. It makes audience development that much simpler.
February 29th, 2012 by Marcus Grimm