Last week, the first Nxtbook went out in the new 3.0 beta. This marked the first time that the product was released to thousands of readers en masse. Readers of the magazine also had the option to complete a short survey about the experience.
The results of the survey were overwhelmingly successful, with the vast majority of readers feeling better about the magazine brand due to the stunning new interface.
As we’ve mentioned before the purpose of the new interface is to keep readers’ eyes focused on the content of the publication – it’s what we call our "content forward interface". How did the CFI perform during its first test? In a word, splendidly.
In fact, the average Nxtbook 3.0 reader stayed in the publication for 24% more pages than the average of the magazine’s previous four issues. 24%! Moreover, the page count bested the magazine’s best issue over the previous four months by 21.5%!
We’ll continue to release 3.0 data as more beta tests are completed in the coming weeks. And if you’re looking for a link to a 3.0 book, you don’t have long to wait! The first link will be posted here next week in conjunction with FOLIO’s Growth Summit!
March 10th, 2009 by Marcus Grimm